SUSTAINABILITY
Driven by a desire to help create a world that is more conscious about the environment that we live in, this brand creates products that are meant to last, with sustainable and eco-friendly practices.
HEROI provides a second life for materials that are casted-off as waste. This way, we are not adding to the heaps of waste, but in fact reducing it by up-cycling it.
We are advocates of slow fashion and design that is utilitarian.
We believe that what you buy should stay with you for many years. Stemming from this idea, we endorse season-less collections where we only introduce new products and models depending on material availability.
All our products are made on our small production line set up by small manufacturers in Serbia.
With limitations in material types and material availability, we create something that is, in the truest sense of the word – unique.